Dental clinics are essential for sustained oral hygiene in kids and adults alike. However, a visit to the dentist may invoke an uncertain fear in some of us, due to the intrusive nature of treatment procedures with the dental equipment. Patients who have an unhealthy fear of treatment may avoid dentists altogether and make appointments only when there is no other way. Sometimes, just the smell of the dentist’s office could make your olfactory senses go nuts. The smell found in a dentist’s office can subconsciously change someone’s mood and trigger fear and anxiety. The reason for this is that the sense of smell is connected to the memory center (limbic system) of the brain, connecting unpleasant scents to negative memories and pleasant scents to positive ones. Hence scent marketing solutions are extremely effective in the dental industry and we shall discuss the benefits of scent solutions for dental clinics.
But before that let us understand what exactly is the source of these distinct smells in dental clinics?
1. Dental Products: The peculiar smell of clove oil is a very common smell that lingers around a dentist’s office. Other smells include formaldehyde, acrylic and disinfectants, used for various products.
2. Dental Procedures: Dentists do many procedures such as crowns fillings and root canals that contain eugenol or clove oil which has a spicy aroma. Another distinct smell comes from the “tooth dust” as a result of teeth particles spewing into the air during drilling. To reduce the spread, dentists usually use water and air suction.
3. Cleaning products: A dentist’s office requires high levels of cleanliness to avoid the risk of infections. Thus it is no surprise that you may smell disinfection wipes, antibacterial soaps, alcohol, and even latex gloves. Glutaraldehyde is a toxic chemical used in the sterilization of dental instruments and other types of medical equipment. It has a pungent rotten apple smell that can overpower your senses.
Automatic Fragrance Diffuser in Dubai assists in clinically placing scent diffusers in different parts of the dental clinics without affecting the procedures. Dentists have extensive training and experience and need to keep a hygienic and infection-free workspace to ensure you the best possible care. Hence avoiding these smells altogether may not be possible. However, that does not mean they cannot reap the benefits of scent marketing.
Benefits of Scent Marketing
1. Calming environment
The last thing needed is a cause for more stress due to scents that remind of past scary experiences while visiting a dentist. Pleasant and calming scents help to distract the patients and reduce their stress irritation, depression and apathy. In fact, they enhance the positive effects of relaxation, happiness, sensuality, and stimulation.
2. Positive emotions
Scents when properly integrated into the atmosphere can generate positive emotions among the patients, doctors and other staff members as well. As mentioned before, the sense of smell is connected to the memory center of the brain and pleasant smells trigger happy memories, invoking peace and serenity.
3. Masks Unpleasant Odours
Scent Diffuser Machines Dubai helps to neutralise unpleasant odours that may arise due to any number of reasons. From the odours from the dental equipment to the proper disposal of waste, scenting can help to overcome the pungent and foul odours that can otherwise create anxiety.
4. Antibacterial properties
Some scents have antibacterial properties and can be used to treat malodours. Keeping a space infection-free and smelling incredible goes hand in hand.
5. Increased profitability
Patients who had a satisfactory dental procedure done are more likely to recommend the clinic if the scent associated with the clinic is pleasant as well. Besides, it increases profitability by reducing cancellations for dental practices and retaining patients.
6. Stay ahead of the competition
With countless dental clinics available, publicity from word of mouth is crucial. Hence the use of scent marketing is particularly valuable for dental practices and its office marketing. Aroma Diffuser UAE is a unique marketing idea for dental practices to stand out from the crowd.
Common types of scents used in dental practices
Invoking fond memories and emotions thereby reducing negative feelings that are commonly associated with the dentist is achieved with the help of welcoming fragrance throughout the reception & entrance area, waiting room and exam rooms. The benefits of scent solutions for dental clinics are more. Ambient Scenting helps to bolster an environment that makes patients feel comfortable, safe and at ease which is important for creating loyal customers. One of the most powerful ways patients will connect with a dental practice is the sense of smell among others. So incorporating Scent Diffuser Machines Dubai can become a game-changer for your dental practice.